![]() In 2014, it introduced the Echo smart speaker with the Alexa voice assistant. ![]() It now knows how much you’re willing to pay for a tub of guacamole or pressed juice, and when to market you discounts.Īmazon’s data grab extends to the home. Amazon has threatened to put myriad industries out of business by selling their products, seeing which ones are popular, copying them, and then selling similar items for cheaper. Amazon now knows what groceries its consumers are buying, and when. The acquisition also provides information. It’s added a tangible set of benefits to its $119-per-year Prime membership program, which also provides expedited delivery on goods from Amazon, as well as original TV programming, music, and a host of other benefits. It’s quickly integrated the chain into its delivery service, Amazon Prime Now, and offered exclusive discounts to those who’ve signed up for Amazon-branded credit cards. With eero, Amazon gets a company that makes connectivity at home a no-brainer-every other smart device in the house will work reliably, and as intended, using its propriety technology-leaving users to spend more time doing things they enjoy, which, for Amazon, hopefully includes buying more stuff.Īmazon made its biggest statement when it bought Whole Foods in 2017, providing even greater direct access to affluent consumers, as well as hundreds of new locations to store and sell Amazon products. The acquisition isn’t as dramatic as others Amazon has made in recent years, but it fits nicely with the company’s emerging strategy of trying to fill every space of our lives. 11 for an undisclosed amount. The startup’s technology allows users to easily set up its routers to cover all parts of their homes in wifi, with what are called “mesh networks.” They’re some of the simplest routers on the market, which Quartz enjoyed when it was first released, and boast a passionate user base. The latest is eero, a wifi-router manufacturer, which Amazon announced it had purchased on Feb.
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